A multi-national client was scouting for joint venture partners in India. The client had narrowed down its search to two probable partners. The successful probable partners were family owned businesses in the pharmaceutical sector with a few major brands under its belt. Though the client had worked on major issues with these probable partners, it decided to carry out a due diligence on the companies before arriving at a decision.
A leading international gaming company based in Hyderabad, India had introduced a new succession plan in the organization. The succession plan was well thought out and a few top management employees were passed over in the process. This led to one of the passed over employees (who belonged to Hyderabad) to be disgruntled, who initiated actions in order to defame the company through his contacts in the media. It later came to light that the employee also had contacts (by way of family relations) with underworld elements. The employee had sent threat mails to the management based both in India as well as abroad. The client was worried about the personal safety of the senior management, their families and also the reputation of the company which could be compromised.
A prominent multinational pharmaceutical company realized that with the advent and prolific use of internet, one of its block-buster products was being heavily compromised. The product was being sold with impunity on the internet through online pharmacies and a very high percent of the brand sold was counterfeit. Furthermore, most of the counterfeits were mere placebos. The company was losing its customer base rapidly and was also at the risk of law suits due to unhygienic manufacturing practices followed by the counterfeiters.
A multinational FMCG leader was facing severe counterfeit issue with its flagship soap brand which was positioned as a premier luxury line of cosmetic products. In fact the company had started the brand with the soap and when it gained market share and popularity, the brand was extended into other segments such as shampoos, creams etc. Keeping the product profile and its popularity in mind it was very important for the client to arrest the problem to prevent further erosion of the brand value and maintain customer satisfaction.
A leading multinational FMCG company – the client – was facing severe problem with counterfeits of its products. The face cream marketed by the client was particularly affected by the counterfeits. The client was facing heat on sales, losing its market share and ran the risk of customer dissatisfaction.
The client had formed an opinion that the counterfeits were being imported in the country from a neighboring country. The client approached SecureMarc seeking assistance with the issue that was existent for a long time.