Incidents of counterfeiting are directly proportional to the popularity of a brand. With the growth and reach of technology, counterfeiting and brand infringement or trademark infringement proves to be the biggest hurdle faced by companies. The packaging of counterfeits is of superior quality in terms of visual appeal and finish.
Counterfeiting puts the reputation of the brand and intellectual property at stake and affects the sale of the brand. Moreover, distress to the consumers could lead to legal ramifications and also hit the sale of the brand.